Hi 👋🏾, I'm Toluwa (TOE-loo-wah), and I live at the intersection of love and curiosity.
Why? has been my favourite question since I could talk (much to the chagrin of my parents), and as I have grown up, I found that I could use my love for questioning to find stories that have incredible power to change how we think and act. I firmly believe in a quote from Brené Brown that says
Stories are data with a soul.
So, in my life and work, I desire to find and tell stories that impact our decisions as individuals and as organizations.
My search for answers and stories led me to and developed during my time at the University of Waterloo’s Stratford School of Interaction Design and Business, where I majored in Global Business and Digital Arts with a minor in Management Studies.
Since then (aside from a brief stint freelancing as a UX/UI designer), I have spent the last 6+ years as a Mixed Methods Researcher with a qualitative lean, gathering and telling stories about people's experiences; first, with smart thermostats and HVAC systems as a User Researcher at ecobee and currently, with survey software as a Senior Product Researcher at SurveyMonkey.
When I'm not collecting stories, I am reading other people's, writing about my thoughts or lettering some of my favourite phrases. You can also find me facilitating intentionality at work through Every Good Work or experimenting with a creative project.
Say Hello!
Talks & Articles
Benchmarking Research Operations, ResearchOps Community Call (Recording, Article)
What I Wish I Knew Going from B2C to B2B Research, Respondent webinar (Recording)
2022 User Research Yearbook, User Interviews (Link)
Landing a UX Job in Tech, Learners (Podcast episode)