At SurveyMonkey, my focus is on delivering insights to inform the strategy and improvements for the SurveyMonkey product.
I run a benchmarking study to identify improvements to survey creation across the user journey. One of which led to an update to SurveyMonkey Genius to prevent a common error identified when people apply logic to their surveys.
Conducted multiple rounds of interviews and workshops to inform a robust understanding of the user types in SurveyMonkey and how to design for them.
I lead the initiative to democratize research in the company by identifying and focusing on key pain points experienced by the teams who do research.
A summary of my talk on this for ReOpsConf22 can be found here.